Waiting For Your Cat to Bark?
A #1 Best Selling Wall Street Journal, New York Times, USA Today, BusinessWeek and Amazon Best seller
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Those multi-tasking, instant-messaging, e-mailing, cell phoning, emoticoning ;-), always on, Web-searching, blogging, TiVo-watching, review-writing, eBaying customers we need to reach today - are they for real? Even twenty years ago nobody could have foreseen the challenges today's marketers would face.
Back then, we might have scoffed; now we're scrambling just to get the job done. And as we scramble to find our footing, we are painfully aware that customers increasingly ignore marketing efforts.
The Emerging Experience Economy
Traditional media-based marketing models
have shattered like
Humpty Dumpty; a new experience economy is emerging. Burgeoning
media have
fragmented the universe of customers and made possible on-demand,
lightning-quick
word of mouth. Customers are
demanding relevant, targeted and contextually-driven communication.
Their
overall experience of a product or service "throughout the customer life
cycle" is
the primary arbiter of a successful relationship.
Coordinating Marketing Solutions
In our present economy, experience is the brand. And the customer is in absolute control.
The boundaries between marketing, sales and customer service are blurring. To acquire new customers, to deepen relationships with existing customers, to reach decision-makers, to measure marketing results, to generate more leads, to improve lead quality, to reconcile selling channels, to increase product awareness, to close more business and to develop the brand - these disciplines must be integrated . We all intuitively understand this. But the equation has become so complex that we often lack a framework to describe how to accomplish it when one solution affects the others.
Pressing Questions
Marketers, sales people and owners/executives of businesses large or small long for a perspective that answers their most pressing questions:
- How do the various touch points within my business affect each other? What do I do to successfully bridge the gaps?
- What do I do to meet my customers' needs at each of these different touch points?
- What questions do my customers have that I need to answer meaningfully?
- How do my customers frame their questions?
- What are the different angles from which my customers approach my solution?
- How do I shape my message to reflect those angles?
- What are the different motivations and emotional needs among my audience that I need to satisfy?
- What do I do next?
Persuasion Architecture is a Proven Solution
The good news is that while emerging media have undermined the effectiveness of traditional mass-marketing models, they also have created unprecedented opportunity to redefine and profit from how we communicate with customers. Waiting for Your Cat to Bark? provides a proven context for rethinking and retooling your customers in our rewired world.
Persuasion Architecture establishes an evolutionary new context for marketers, sales people, business executives to apply a unique methodology - that provides a necessary framework for preparing businesses to manage and respond to the demands customers place on them. Waiting for Your Cat to Bark? explains:
- How and why marketing has permanently changed
- Why customers respond differently than they used to
- How you can anticipate what customers require
- How Persuasion Architecture bridges the marketer/customer gap
- How you can start implementing Persuasion Architecture techniques in your business
Persuasion Architecture is proven. It's enormously practical. If you start applying these principles to your business, even in incremental stages, we guarantee you will see better results not just by percentages but by multiples!
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For Marketers
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Download a few sample chapters (1.2 meg PDF) to preview.